November 25, 2007
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Save it for your bumper sticker.
No Shopping Friday has been the topic of many blogs this week and has got me rilled. Ready for a rant? Here it goes:
While I’ve never done any shopping the day after Thanksgiving, otherwise known as Black Friday, (I hate shopping on a regular day), I almost wonder if, like many socially conscious movements, the Say No To Black Friday movement is an elitist one based on upper-middle class, suburban assumptions. (I only say “suburban” because things tend to be homogenized there, making it easy to sometimes forget that there are people unlike themselves in the world; the diversity of an urban setting makes this quite difficult for city-dwellers).
Many Americans live in a hideous cycle. Unskilled American laborers make tiny salaries; as U.S. factories close, lots of people, without the privilege of higher education, are forced into low-paid, service-sector jobs. The factory jobs that once paid unskilled American laborers a livable wage are sent overseas to malnourished children in browner countries who will work pennies. This leaves unskilled American laborers little choice but to buy those cheap, child-made goods that put them out of work or in lower income brackets in the first place. And what better time to buy them than when they are even cheaper than they usually are, on Black Friday?
Now, when people buy those cheap, child-made goods when they can afford not to, when gluttony at Thanksgiving dinner wasn’t enough and a little spending frenzy is craved: they should skip the whole feeling guilty part and just stop. (They will probably find the superior quality of socially concious products and the feelings of connectedness when buying from independently owned shops worth the higher price, if nothing else.) No Shopping Friday should be directed explicitly at these upper-middle class types. But as No Shopping Friday seems lacking in target audience, it grates on my nerves.
There are many, many people who cannot otherwise afford our culture’s holidays without Black Friday. Lots of people in my immigrant neighborhood earn modest salaries and have large families. Many were walking around on Friday with shopping bags filled with winter coats for their kids, and other necessities that are expensive when you have kids that grow all the time, both physically and mentally. These neighbors of mine are just trying to live in a societal structure that is intrinsically flawed.
I am not saying that the notion of personal responsibility that No Shopping Friday promotes should come to a screeching halt. I just feel compelled to say that instead of spending so much time fueling a movement dedicated to a surface “statement,” we might find more productivity in rekindling a revolutionary-mentality in our society.
I feel like we are in this strange era, unique to history, where instead of rising up and causing a ruckus about injustice, we are encouraged to feel guilty about it. The rampant injustices of our age are caused by a relatively small group of people in this world run by monopolies, in this country where politicians are bankrolled by corporations. Why are we citizens not storming these fat cats with pitchforks and torches? People used to laugh in the face of jail time – change used to be something people fought for. And by fight, I mean that people were willing to die for the change they wanted to see. And most of the time, that was their fate. Why instead do we sit around blogging, “not shopping,” and comforting ourselves with cushy feelings of moral superiority? Do we not want change enough to sacrifice anything? Are we too comfortable – is there just too much to loose? Does it have to do with propaganda and media machines – are we afraid of being shipped off to Guantanamo just for talking about a revolution? Is our lack of citizen action due the feeling that we’re living in a country where you can be snuffed out for even thinking about change, stopped before you’ve even begun?
I don’t know the answer. And at this moment in time, I am just as complicit in my “non-action” as anybody. Or perhpas I’m being nieve and Homeland Security is on their way to my humble abode as we speak, just for my authoring of these thoughts. In any case, I refuse to feel guilty for trying to live in this oftentimes shitty world to the best of my ability; guilt is a useless emotion that encourages weakness, making me an easier person for those capitalistic monopolies to suppress.
Also, it is important to remember – especially in this information age – that sucessfull revolutions require much more than soldiers wielding pitchforks. They require teachers, lawyers, engineers, farmers and healthcare providers. They have artists and poets and writers. They have philosophers and union leaders. They have speeches and performances and discussions. They have elders and families and neighboors. They are bigger than politics. They are more akin to religion. They require, above all else, a community.
So am I supporting Black Friday? No. Am I supporting No Shopping Friday? No. Am I calling for something bigger, something bolder? Am I calling for everyone, from unskilled American laborers to cushy suburban dwellers to unite, rise up, and get their revolution on? Absolutely. I’m also calling for all of you who are building the educated, conceared community that is needed for change to stop feeling guilty and stand tall. You are doing the right thing. Now do it loud.
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Discuss.
Comments (5)
You said it better than I could hope to. There is such a necessity for everyone to revise consumption, but if everyone is the target audience for the revolution, it does seem that something bigger is needed.
That the Buy Nothing Day causes discussion and awareness of the issues is outstanding, but a means for people to take practical action at every level of society is so necessary.
The backlash to the eco-movement scares me a bit. It indicates that even some of the upscale target audience is reacting poorly to the tactics being used. We are all in this together and I am hoping for a voice of moderation and gentle persuasion that does avoid the guilt tactics instead to focus on what can be done.
And point taken! I will stop with the feeling guilty. It does nothing good. You’ve given me a good idea too.
While out I saw a family of shoppers who’d made sweatshirts for the event that said “Riden Family Shopping Spree” they were all healthy and all with enough income to buy more considerately. I spoke to them and didn’t put it on the tape because they were very anti no shopping as you might guess.
I think after speaking to them the guilt sunk in. Those people have built an emotional familial bond around over-spending (they did so admittedly) and reaching them is going to be a matter of great skill. Fillup didn’t have it ready. He just told them that he couldn’t fit all of that stuff into his sack and it looked crazy and he was afraid he would get lost in all the bags.
So, enough of this guilt. I am going to do something. I appreciate this discussion very much.
I was reading about Christmas on the wiki last night and I was surprised at how ignorant I was about when the whole gifting thing began in force. I had no idea it was so recently. But that gives me a bit of hope too. In the grand scheme of things it is a trend and trends can change.
Sorry for the rambling! Your rant is well written and you’ve covered bases I’ve felt but could not place exactly.
I need to find a website or organization that supplies information for people at all levels of the economic ladder. Wouldn’t it be a cool thing if green companies were promoted and given a tax free status during the shopping season?
Oh and of course I thought f you with that title! I went to find the song and was swept up in its poetry. The common cause and the sad divide in the story is what struck me assort of like what is going on now.
I guess Buy Nothing Day has arrived if it’s spurring its own backlash. It is, of course, more about awareness than expecting to shut down Wal-Mart, and one could argue that people who want change would hit the retailers harder if they only came in and purchased loss leaders and thus negatively impact the all-important bottom line.
As for my reasons for promoting it, well, I just think someone needs to say the emperor has no clothes and that stocking up on $55 sweaters at Banana Republic won’t hide it. Since it appears increasingly unlikely I’ll ever have children, I could easily not care what happens to future generations. I had no one around with whom to share Thanksgiving dinner on Thursday and thus gorged on nothing to make me feel high and mighty.
But it has to change and it has to start somewhere. As noted on the blog, I now include a lecture (and test question) about Adbusters and Buy Nothing Day in my advertising class. Do I expect students fully agree with and join the movement? No. Do I expect them to partake in Buy Nothing Day? No. But it all starts with raising awareness any way we can. I think it’s really our duty as humans to try in some way to make a difference, with any available means and opportunity.
I tend not to shop on “Black Friday” for lots of reasons. Not the least of which, is that I just don’t believe in spending my hard-earned money on crap, regardless of how much it costs. I love the people in my lives and if I want to give them gifts, I’ll give them things that are appropriate and of a quality I want to give – not some mindless junk I got at 5 a.m. because it was on sale. And if that means I give homemade jam or tickets to a show, then that’s what I give.
That having been said, I’m reminded of a woman I used to know. She grew up dirt poor and never got any presents for Christmas. She swore that if she had kids she’d give them great presents and they’d never want at Christmas. There was something sort of deep and aching in her when she told me that. ON the flip side, more than once she refinanced her house to buy presents so her kids would have “enough.” Then, once she told me that the kids “got bored with opening presents” but that she still thought she did the right thing by getting so much. I’m not the person to tell her she’s dead wrong, because obviously her buying wasn’t for them, it was for her. I suspect she’s not the only person like that out there.
I also don’t shop on “Black Friday” because for the most part, I don’t like being in huge crowds of people. I get annoyed easily, and if ever there’d be a time for me to punch someone squarely in the face, it would be then. In an effort not to get arrested for an assault, I stay home. Oh, and I assume others feel the same, so I stay home in an effort not to get punched. Trivial? Maybe, but it’s as good as reason as any for me to spend a day off doing exactly what I want, which probably isn’t going shopping.
I wasn’t even aware of Buy Nothing Day, living in a rural area as I do (the nearest mall is 50 miles away, and it’s a small one). So I did shop online on Friday. I won’t say “oops” though because these one day boycott movements are ineffective and dishonest. So what if you don’t shop today – if you buy as much stuff tomorrow as you would have today. In the end, the merchant does just as well.